POPEYE

POPEYE is a famous monthly men’s lifestyle and fashion magazine published in Tokyo, Japan, by Magazine House since 1976. Known globally by its signature tagline, “Magazine for City Boys,” it blends vintage and casual menswear styling with guides on travel, food, interiors, and neighbourhood culture.

Key Characteristics

• The “City Boy” Concept: The magazine defines a city boy not by a dictionary term, but through an evolving sense of curiosity, personal style, and an appreciation for urban living.
• Themed Issues: Each monthly edition centres around a single comprehensive topic, ranging from specific city guides (like New York, Tokyo, or Paris) to practical hobbies like cooking, reading, or outdoor camping.